You might be wondering… how does the biggest web search provider (often named “search giant”) do it’s job? I mean, for you, it’s just “go to google.com, type your search terms, press enter”, and boom, you’ve got what you wanted. But what’s working behind that half-second where Google returns you your search results, is much more complex than you think.
This year’s 2014 Mary Meekers Internet Trends report was viewed by lots of us in the tech industry. Let’s review some of the main topics of what’s up with the internet usage:
- Internet user growth has slowed below 10%, smartphone growth is still strong but slowing.
- But mobile data traffic is accelerating—up 81% year-over-year—thanks to video, where mobile is now 22% of consumption.
- Only 30% of the world’s 5.2 billion mobile users have smartphones—still room for growth.
- There are still more global TV users (5.5 billion) than mobile phone (5.2 billion).
- 97% of smartphone share OS “made in USA” vs. 5% in pre-iPhone era.
- Mobile advertising is still underperforming vs. time spent on mobile devices, whereas print is still significantly overperforming.
- About 5 million Bitcoin wallets exist, up 8 times year-over-year.
- Tinder users “swipe” 800 million times per day, up 21 times year-over-year.
- 66% of U.S. tablet owners are surfing the web while watching TV. 44% are shopping.
- 52% of ESPN’s digital users access only on smartphones and tablets, representing 48% of time spent.
- China’s mobile Internet users now ~80% of total China Internet users. More critical mass for mobile web than anywhere, and leading mobile commerce revolution.
- Six of top 10 Internet properties “made in USA”—down from 9 of top 10 last year—with more than 86% of their users outside America. “China rising fast.”
We’re not at all done here, though. Let’s do some under-the-hood look analysis:
We see that more than half the globe is filled with people using TV’s. That’s a lot. Lots of people are cutting down cable, but it’s not like they don’t use other smart TV hubs, like the Amazon FireTV (recently reviewed by ThinkLikeGeek). Compare that to about 5.4875 percent of the globe having tablets. Almost a radical difference. This means out of everyone you meet in one sunday (on average a hundred people), about five will own a tablet, and most will own TV’s, right? Not exactly. Here in the US, tablet population is way up. When surveyed, over 1/3 of United States residents own at least one tablet. Could be an iPad, Surface Pro, Nexus, whatever.
Speaking of tablets, last year, many would visit websites on mobile devices. This year, the amount of website visitors viewing from a mobile device is almost two times as much as last year:
It’s awesome how more people turn to mobile devices to bring them everything a laptop could, much like Microsoft Surface’s motto, which Apple thinks of as haywire. A lot of these companies have been fighting for the mobile market share. But I think you could give it up to Google. I mean it.
Android (Google’s Mobile OS) has literally been given up about 80% of the mobile smartphone market share. It started with Nokia Symbian, then to Blackberry, and Android took over from there. Apple’s iOS has less than 20% of the smartphone shares, yet everyone thinks iOS is in the lead. As always, Windows phone is really lagging behind, and Blackberry has almost lost it. Nokia Symbian, Linux, and any other mobile OS, they’ve all been swept away into the past. This shows how eager people are to switch to anything new, anything that seems to give them more pleasure. In less than 15 years, people have switched from old Symbian to Android and iOS fast.
Just like this, I bet you guys are all waiting for iPhone 6 and Apple iWatch. We’ll do a later talk about why the Apple iWatch is definitely going to release very soon.
Bye, and remember to follow thinklikegeek!
For those of you that don’t know, these are the products we are discussing:
Like Glass, Meta Pro and Atheer Labs are still in development so this conversation is going to change a lot over the lives of these devices. First, I’ll list a few reasons why I think Google Glass is going to be more successful in this market/what companies can achieve with it:
I think these other companies are doing something great, but their audience is much smaller than Glass’s audience. Glass is something that is activated at your convince and seamlessly integrates itself into reality. In other words: Glass does not want to augment your reality, it wants to become part of it.
Unlike Glass, these other products seek to augment your reality. For example, Meta Pro boasts having “holographic interfaces”. This is pretty sweet but from a retail stand point it’s not as useful as an interface that allows you to talk to a customer and search item inventory at the same time (like Glass does). Now don’t get me wrong, I love these other technologies. I think they’re great (especially for gaming or generating 3D models)! I just think that Glass will have a larger piece of the market because of how it interacts with market conditions/existing tech/experienced developers and so on.
Very cool question, thanks for the ask & DFTBA!